Buying Value: 2×2:2 vs. 3×3:3
Within most enterprise manufacturers who sell both 2×2:2 and 3×3:3 platforms, the ratio of overall sales is 80-85% 2×2:2 and 15-20% 3×3:3. Given those numbers, someone might ask why do manufacturers bother building 3×3:3 platforms at all. The singular answer is muscle flexing. It’s little more than a marketing strategy in most cases. Marketing Ploy […]
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